Approach from the perspective of humanities and arts, presenting a fresh look of the construction project advertisement

Highwealth Yuanshan designed by the renowned architect Tain Dow Lee for luxury residences, and the Taipei Performing Arts Center designed for Taiwan by the Pritzker Architecture Prize winner Rem Koolhaas, are located next to the Jiantan metro station in Taipei. They complement each other, forming a unique dialogue between architectural works, which we have transformed into an animated advertisement.

In terms of visual storytelling, we use paper sculputre art style to convey the humanistic qualities of world-famous art museum architecture, such as the MOMA in New York, TATE in London, and the Guggenheim Museum in Bilbao, then use the connection of a paper airplane to demonstrate the artistic atmosphere of Highwealth Yuanshan.

Through this work, we also aim to challenge the conventional impression that people have of real estate advertisements at the same time.