The vibrant, bright, and fast-paced motion graphics of the old brand capture the attention of young customers
Bank of Taiwan Credit Card Ad Series
In 2019, we received the honor of being commissioned by the Department of Consumer Finance of Bank of Taiwan to create an animated advertisement for the Bank of Taiwan iPASS Titanium Business Travel Card.
In terms of design, we used a colored pencil hand-drawn style to focus on the bank's goal of attracting young customers to apply for the card during this event. The animated advertisement features lively and energetic dynamics and music to emphasize the abundant rewards that iPASS Titanium Business Travel Card offers to customers.
Continuing with great pleasure in 2020 to be commissioned to create an animated advertisement for the Bank of Taiwan Guide Dog Identity Card. This video takes an emotional appeal, using a warm female voiceover combined with hand-drawn animations to highlight the serious shortage of guide dogs. However, helping them is easy, just swipe the Guide Dog Identity Card to provide tangible assistance, appealing to the public to take action and show support.
