Bringing characters to life through animation, injecting soul into promotional videos

We have had the honor of serving Taipei Performing Arts Center together for two consecutive years in 2020 and 2021.

In 2020, we created a promo video for the Taipei Children's Arts Festival based on the concept of an "art nurturing dish" and its related characters and main visual. The video featured 5 animated characters representing different types of artistic cells, ranging from adorable babies to blossoming flowers, lively springs, noisy megaphones, and mischievous siblings. Through this charming animation, we invited parents to bring their children into the theater to cultivate their artistic cells.

Building upon the previous year's characters, designers in 2021 developed a visual framework centered around "setting off into the future" in the key visual. Thus, in terms of animation, we explored the spatial possibilities of "passageways" and "doors," allowing the characters to perform and interact in various fantastical spaces. This led to the creation of the promo animation mentioned above.