Animated demonstrations of the microscopic world of the human body make it easy to understand the medical breakthrough of new collagen products.
Olprogel introduction video
Our client for this project, OLPROHEAL BIOMIC, is a biotech startup dedicated to developing bioresorbable medical materials. Their product, Olprogel, is a groundbreaking permanent bone implant screw designed to replace traditional bone cement, specifically tailored for osteoporosis patients. We were honored to collaborate with the OLPROHEAL BIOMIC team to create an introduction video for Olprogel, handling everything from script ideation, animation design, editing, and music to voiceover production.
The Challenge of Explaining Professional Medical Devices
Before creating this video, the client had already achieved notable success and attention. However, after an initial discussion with their team, we identified their pain point: communicating the product's features and benefits to non-medical professionals, such as investors and the general public, was challenging. The complexity of medical jargon and concepts often led to misunderstandings or partial comprehension. This is where animated videos excel—simplifying complex, abstract ideas through visual design and leaving a lasting impression on viewers.
Our video showcases a fracture surgery using traditional bone cement, revealing its poor integration with the human body.
Highlighting current issues creates reasons for viewers to care
If a person doesn’t recognize a health issue, even the best medical products may not seem necessary. Starting a video by quickly explaining the product's benefits can cause resistance, as viewers may not feel the need for a solution. Therefore, it’s important to first make the audience aware of the problem, so they can understand why the solution matters.
Every product addresses a specific pain point. In our video, we first highlight the problems with traditional bone cement—specifically, how it doesn’t integrate well with the human body. We explain that using traditional bone cement for osteoporosis patients can lead to implant loosening and, in some cases, cause serious secondary injuries.
全球每五人就有一人患有骨質疏鬆，用動態圖像呈現數據搭配日常生活影片情境，創造共情，讓觀眾留下深刻印象
建立專業感的同時，也要觸發情緒
史丹佛大學商學院行銷學教授希夫（Baba Shi）提出，人在做決策時，不只是透過理性，更是運用感性。理性腦只負責我們決策的 5% ～ 10%，而情緒對決策有著更深遠的影響。在影片中重視正確性絕對是重要的，我們在影片製作的過程中也與客戶團隊反覆校正、確認，因為若影片呈現內容與事實偏離太多，會讓人質疑產品的專業性。我們瞭解到這一點，因此我們在呈現資訊的同時，也運用了生活情境的影片材料，建立一個「老人跌倒受傷並須接受骨折手術治療」的常見情境，使觀眾產生共情，讓介紹影片不只是冷冰冰地講解專業知識與術語，而是更強化產品與日常生活經驗的關聯性。
用畫面做類比，比喻骨利凝幫助人體骨質牢牢抓住骨植體，就像樹根生長穩穩地抓住土壤
透過不同視覺風格創造對比
人類很善於找到對比。對比不只能加深印象，更能夠建立層次感，引導觀眾去看見我們想要呈現的。我們用鮮豔的黃色去強調骨利凝的凝膠體外觀，讓他與人體骨質一起出現時，能更被看清楚，也引導觀眾的視覺焦點，了解骨利凝是怎麼作用的。
在另一個層次，我們在整部影片中用了兩種視覺風格來創造對比，一種是材質感風格，用於描述人體環境，另一種則是帶有未來感的明亮漸層，用於展示骨利凝產品與特點。因大部分時間都是運用材質感來表現畫面，一旦影片中的產品出現就會特別吸睛，透過這樣的差異性，讓產品更容易被觀眾記住，且帶有一種未來感、具有前瞻性的印象。這種印象也與歐承健的官方網站色彩風格一致，讓觀眾看完影片進入網站時，能夠延續這種印象，讓整個品牌擁有更佳的整體性，提升品牌信任感。
用動畫說故事，讓產品自己說話
複雜的技術與創新是您的優勢，然而這些複雜的概念、與人體的交互作用，卻難以用言詞或投影片說明清楚，而動畫恰巧是視覺化複雜概念的良好途徑；透過提出問題、拆解問題，到最後介紹產品如何解決問題的腳本架構，輔以動畫圖像設計，讓非醫療專業的一般普羅大眾與投資人，能夠循序漸進地來理解產品的獨特優勢。
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