Combining animation with content marketing generates a long-tail effect.

Renowned in the field of reproductive medicine, Stork Fertility Center® has a key treatment that achieves a pregnancy rate of up to 80% for IVF, known as the 'IVF3.0 plus'. How does this special treatment differ from conventional treatments? We help Stork Fertility Center® illustrate the key differences through motion graphics. By explaining through motion graphics, prospective mothers undergoing IVF treatment can quickly understand the main reasons for the lower pregnancy rate of conventional treatments compared to the special treatment, leading them to consider the possibility of opting for the special treatment.

Therefore, in the field of biomedicine, it is difficult to clearly explain in words or even demonstrate through real video the special techniques, whereas animation can demonstrate their advantages and differentiation. When combined with the content marketing efforts of professionals, it can achieve good results in marketing and promotion. For example, this video, when paired with the Stork Fertility Center®'s blog content, has accumulated 130k views on Youtube, which is a good achievement for a non-entertainment informational video.